Act 2

They discovered you. Now what? The web is filled with articles about how to get attention. From SEO tricks to paid traffic there are hundreds of ways to get attention today. Unfortunately that’s not the end, it is the means to an end. For me, getting discovered is Act 1. What happens immediately after getting… Continue reading

Starbucks Masterstroke

How can you admit guilt AND get a brownie point for it? You can learn that from Starbucks. This was are two message that are on the outside of a brown bag there. On the front: Real Food. Simply Delicious. We’ve got good news. We removed the artificial trans fats, artificial flavors, artificial dyes and… Continue reading