How can you admit guilt AND get a brownie point for it?
You can learn that from Starbucks.
This was are two message that are on the outside of a brown bag there.
On the front:
Real Food. Simply Delicious.
We’ve got good news. We removed the artificial trans fats, artificial flavors, artificial dyes and high-fructose corn syrup. Now your food not only tastes better, it is better. We hope you enjoy the difference.
On the back:
We are making a change. Using simpler recipes and taking out artificial ingredients. So your food not only tastes better, it is better. It’s a start. But we think it’s a good one. Hope you do too. Enjoy.
Your friends at Starbucks.
p.s. More to come.
Read between the lines and you will notice that this change was long overdue. Starbucks is admitting that they were using artificial trans fats, artificial flavors, artificial dyes and high-fructose corn syrup. And, they knew that they were doing it wrong.
Thank God they are fixing it.
Read the message again and you will notice that it is crafted to make you feel that they are walking the extra mile.
Hats off to their marketing team.