Let’s take a book, your book. Your book is the value you bring to the marketplace. The cover of your book is your personal brand. In other words, your cover is the assessment that the marketplace makes about the value you bring too the marketplace. What is the value you bring to the marketplace? In… Continue reading
Posts Tagged → personal branding
A mask with any other name..
A mask is a mask. Nothing more. Nothing else. If you give the mask a fancy name, things won’t change much. Let’s say you call your mask your personal brand – things won’t change much. It will still be a mask. Much of the personal branding advice today is about changing your mask. Upgrade your… Continue reading
Who?
Who? Who said that? That’s the first question that comes to your mind when you hear a quote or anything interesting. Think about this quote “Stay hungry, stay foolish!” If you didn’t know that the above quote (source: You have got to find what you love) was from Steve Jobs, you may be lost. You… Continue reading
One more reason why a "Personal Brand" is all the more important now…
Let us look at the incidents in the last sixty days: Bernie Madoff Ponzi scheme was revealed with billions of dollars at stake Lloyds TSB admitted that they were faking records of wire transfers to Iranian and Sudanese customers for years. Lloyds paid a fine of $350M. The chairman of Satyam Ramalinga Raju admitted that… Continue reading
What a "Personal Brand" is NOT – at TomPeters.com
My new column at TomPeters.com is about “Personal Branding.” Let me correct it – the new column is about what a “Personal Brand” is NOT. A personal brand is your promise to the marketplace and the world. Since everyone makes a promise to the world, one does not have a choice of having or not… Continue reading
DAMN if you don't DAARE…
I am big on personal branding. As I have observed before, it is now going to the other extreme. People are trying to make the most of the social tools available out there but they are skipping a step. I want to write on that topic again and possibly simplify the message. So here we… Continue reading
The low cost way of building a Personal Brand…
Sorry. It was a trick title. There is no low cost way of building a personal brand. For a personal brand to flourish, the marketplace needs proof. Proof comes in the form of accomplishments and thought leadership to begin with. The wrong way to TRY to build a personal brand is to try to build… Continue reading
The bar is lower to claim your expertise..
The Personal Branding Dilemma
You can’t NOT work on your personal brand. You have got one and you can never escape from it. It is “who you are” to the world. It is “your promise to the marketplace” and you are making one – whether you want it or not. Now, the real question is “how powerful is your… Continue reading