The same offer can be transformed into a killer offer with the power of a story. Here is one example ( for the inspiration to this mini saga, please read: This Car Wash is Free – The Power of the Narrative) Mini Saga #71 – Offer Bob hated deals and discounts but this car wash deal… Continue reading
Posts Tagged → offer
Brilliant Targeting – Reaching the “guilt-free wannabes”
Selling desserts is a great profit booster for restaurants. Sell more desserts and you make more money. When I lived in Paris, the “dessert tray” was a standard feature in many restaurants. Even the most strong-willed people would succumb to the temptation once the dessert tray was in front of them. I don’t see the… Continue reading
Wachovia Advertisement: Want your gas money back?
I saw this advertisement from Wachovia Bank at a gas Station in Santa Clara. The Ad Agency wanted to make it relevant to the consumer buying gas by asking the question “Do you want to save the gas money?” While Wachovia Bank wanted to save us money, I thought they could have used their money… Continue reading
Chrysler $2.99 Fuel Guarantee – What's under the hood of the offer
I love it when companies come up with offers that are “timely”. Chrysler’s “Let’s Refuel America” campaign is one such example. Here are two options: Option 1: Buy a car and you get back up to a maximum of $600 per year for next three years. Option 2: How about a guarantee of $2.99 per… Continue reading