How can you admit guilt AND get a brownie point for it? You can learn that from Starbucks. This was are two message that are on the outside of a brown bag there. On the front: Real Food. Simply Delicious. We’ve got good news. We removed the artificial trans fats, artificial flavors, artificial dyes and… Continue reading
Post Category → Think
The Invisible Flaw: Setting Up for a Perceived Win
The sad part about a flaw is that it is visibly invisible – meaning you should have seen it but you don’t. In other words, a flaw typically does not hide itself from you. It’s just that you don’t see it. Let me take an example. This was a recent advertisement from Westin. If you… Continue reading
Horlicks – Nourish or Help You Sleep Well? You Decide.
I was presenting on the topic of “The Power of Storytelling” to the NIT Alumni group last week. I had a few dozen slides of companies telling powerful stories. During the break, one of the participants mentioned about the Horlicks story. [To set the context, over 2 billion cups of Horlicks are drunk every year.]… Continue reading
Webinar with Marshall Goldsmith on April 1, 2010
We’re running a free Webinar with NY Times Best Selling Author Marshall Goldsmith to talk about his new book #MOJOtweet. What: FREE Webinar Who: NY Times Best Selling Author Marshall Goldsmith When: April 1, 2010 11amPT/2pmET Where: Call in 218-339-4300 Participant code: 715975# Marshall Goldsmith, author of several NY Times bestselling books will be giving… Continue reading
Watch the stories (pun intended)
You can check the time on your cell phone. Or you could buy a reasonably good watch for less than $100. So, why would anyone buy a watch that is north of $2500. Obviously not just to check the time. So, it must be the stories that the watch makers tell about why you need… Continue reading
Quotes worth recording – Paramahamsa Yogananda
This gem from Paramahamsa Yogananda sums up what is required to build lasting relationships. “There is a magnet in your heart that will attract true friends. That magnet is unselfishness, thinking of others first… when you learn to live for others, they will live for you.” – Paramahansa Yogananda Hat tip: Ambal Balakrishnan Please sign… Continue reading
A killer app – "Free" + "Social Proof" + Now!
The other day, I was at the Campbell post office standing in the line waiting for my turn. It was a long line so (as usual) I was busy browsing a book. The person in front of me brought me out of my dream when he stepped out asking me to hold his place. I… Continue reading
A gentle push…
When you are on the fence, sometimes all it requires is a gentle push and you will move to one side. But someone or something has to give that gentle push. It does not take a lot of effort (remember: it’s gentle) but someone still has to do it. With that in the background, let’s… Continue reading
Creating "no-brainers for the future"
First, I have to share a personal story to set the context. This is the “behind the scenes” story of how a book series and now a book imprint was created over a dinner with a long-time friend. A friend who I respect a lot. If I look at the entire last year (2009) and… Continue reading
Sharpening Your Models
Photo Courtesy: Lumaxart on Flickr Stephen Covey’s 7th Habit in his classic book “Seven Habits of Highly Effective People” was: Sharpen your saw The message there was to keep practicing our craft and continue to get better at what we do. That message is still valid and very relevant. However, there is a need for… Continue reading