I learned about this from legendary copywriting teacher John Carlton. John mentioned that he heard about his from a Navy Seal friend of his. Among the Navy Seals, I believe there are four levels of awareness. 1. White: Total Zombie This is a semi sleep state. You are not fully aware of things around you…. Continue reading
Post Category → General
The Power of Permission
Imagine if one of your friend came to you and said that he had a story and it goes something like this: Jake, a paraplegic war veteran takes up an interesting assignment in a distant planet called Pandora. The planet is inhabited by a humanoid race called Na’vi which have their own culture and language…. Continue reading
Sandalwood Trees – A Simple Story on Awareness
When I was in India last time, Kiruba Shankar shared this wonderful story with me. A king and his troops were going through a forest. The King saw an old man cutting trees. Taking pity on him, he asked the Minister to give that old man an acre of sandalwood trees. The Minister took care… Continue reading
The One Thing that You Can't Ignore
The one thing that you can’t ignore is The (positive) impact you make on What Matters Most in the lives of people Who Matter Most to you. So the two questions are: 1) Do you REALLY know who matter most to you in your life? AND 2) Do you REALLY know what matters most to… Continue reading
Pushed to an edge
At the edges, things are a bit scary. You don’t know what is there outside the edge. At the center things are comfortable. You are safe. If you want to stay where you are, you can stay at the center and be safe. If you want to embark on new journeys, the edges are where… Continue reading
Why some smart people don't take action?
Why some smart people don’t take action? I mean “action” that will lift them to a whole new level in life and in business. This is a question that has haunted me for a while. I meet so many smart people during my travels and speaking engagements. when I hear what these people are involved… Continue reading
Just this ONE time…
If you are having an off day, there is no need to broadcast it by sharing something mediocre. The temptation to share is super-high because the barrier to entry in social media is super low. You think, you write and you hit publish and you are off to the races. When you are in a… Continue reading
Extraordinary
They say extraordinary is simple – all it takes is that “extra” to be added. However, in real life, it takes a few years to add that “extra.” It makes sense because if it were any easier, everybody would do it and it would no longer have that “extra.” Here are few TED talks that… Continue reading
The Legs
Take a table with one leg. It is not very stable. You can push it a bit and topple it over. Now put another leg and the table becomes a bit more stable. Add two more legs and make all the four legs stronger and now you have a reasonably stable table. It’s hard to… Continue reading
Just thirty minutes…
During my last trip to India I spoke at two events. In one of the events, someone complained that a bestselling author was not wiling to give thirty minutes of her time to discuss a particular issue. His point was that it was just thirty minutes – nothing much. We had a healthy debate about… Continue reading