You would have seen someone like Simon. Simon seems to have a problem with one of his legs. So he is using a crutch just to support himself when he is walking. But upon close observation, the legs look OK. It’s not like something was broken or anything. Or at least there was no visible… Continue reading
Date Archives → April 2010
99Tribes – Are you discoverable on Twitter?
Yesterday was the launch of our pet project 99Tribes. 99Tribes is a discovery engine for people on Twitter. Some background first. Search vs Discovery There is a big debate about what’s the big deal about discovery when we have search engines that do the job.Here is a quick explanation. We always search within the circle… Continue reading
#DEATHtweet – Interview with Tim Tosta
Disclaimer: I am the executive editor of the THINKaha series of books of which #DEATHtweet is one of them. Tim is a personal friend and I have enjoyed my many conversations with him over these years. Background: Tim Tosta is the author of ‘#DEATHtweet – a Well Lived Life Through 140 Perspectives on Death and… Continue reading
Starbucks Masterstroke
How can you admit guilt AND get a brownie point for it? You can learn that from Starbucks. This was are two message that are on the outside of a brown bag there. On the front: Real Food. Simply Delicious. We’ve got good news. We removed the artificial trans fats, artificial flavors, artificial dyes and… Continue reading
The Invisible Flaw: Setting Up for a Perceived Win
The sad part about a flaw is that it is visibly invisible – meaning you should have seen it but you don’t. In other words, a flaw typically does not hide itself from you. It’s just that you don’t see it. Let me take an example. This was a recent advertisement from Westin. If you… Continue reading
Repositioning – It is no longer OPTIONAL!
Take the case of one of the most successful products in recent times. Amazon Kindle. Here is the original Amazon Kindle Ad. It says Amazon Kindle is Amazon’s revolutionary wireless reading device. The positioning served well at that time. Enter iPad and a bunch of other tablets and Kindle becomes ONE of the revolutionary wireless… Continue reading
How can I find people with complementary skills to partner with?
Note: This was originally published in an other website called THINKsulting which I am phasing out. An Aspiring Enrepreneur (name withheld by request) asks: Entrepreneurship requires different pillars of strengths and skills. One person cannot possess all that. For example, I love to conceptualize an idea with market relevancy and technically build it out to… Continue reading
YouTube Search Stories: The Boss
The YouTube Search Stories Video creator has been a phenomenon to watch. Creating a video there is like writing a mini saga (you can read some mini sagas here.) You have an opportunity to write a story using seven search queries. Here is one I created. The Search Story is titled: The Boss. As you… Continue reading
We have a project. Can we build a company now?
Note: This was originally published in an other website called THINKsulting which I am phasing out. Question from HL: I have a potential project from a prospect. I think there are other people who have the same problem. Can we build a product in parallel as we are delivering the project? My take: It is… Continue reading
Should I give up my values for the sake of the team?
Note: This was originally published in an other website called THINKsulting which I am phasing out. Ashwin asks: “I’m sure you’re well experienced in leading a team and currently I’m in a big quandary. How far does one give in to their own values in order for a team to work? For me, leadership is… Continue reading