Photo Courtesy: Mezone at Flickr

Skip, Scan, Stop, Save and/or Spread?

Which one is it?

The options in the title are for the question related to your content – be it on your blog, facebook, twitter or simply in an email that you sent yesterday.

“What will people do when they read your content?”

1. Skip [ and move on to the next one ]

2. Scan [ look for highlights or the key message and move on ]

3. Stop [ and think and probably thank you for triggering their thinking ]

4. Save [ and re-visit multiple times in the future ]

and/or

5. Spread [ touched by it  so much that they voluntarily spread it for you ]

Have a great weekend!