It is one thing to use the right tools. You get this wrong and you have a serious competitive disadvantage. Next step – a bit harder is to use the right tools right – yes, it’s a bit convoluted but the following example will help. The two charts below will tell the same story –… Continue reading
Posts Tagged → storytelling
This Car Wash is Free – The Power of the Narrative
My friend Harish shared with me a powerful observation this evening. It took me a while to get it but the more I thought about it, I felt that it was a great example of the power of the narrative. Harish was at a car wash where they made an “amazing” offer – “Buy two… Continue reading
Ways to Distinguish Yourself #211 – Beware of Drama
I have to tell you a story to make this point. Some of you have seen Indian movies and some of you have not. Those of you who have seen an Indian movie will smile at this and those of you who have not will want to see an Indian movie ( a mass-market kind… Continue reading
Horlicks – Nourish or Help You Sleep Well? You Decide.
I was presenting on the topic of “The Power of Storytelling” to the NIT Alumni group last week. I had a few dozen slides of companies telling powerful stories. During the break, one of the participants mentioned about the Horlicks story. [To set the context, over 2 billion cups of Horlicks are drunk every year.]… Continue reading
Behind the Scenes of the "Power of Scale"
I had an opportunity to see the work-in-progress for an awesome project (featured above) by EDF called “The Power of Scale.” The outcome of the project was a 90-second video. The video is about something that we should all be concerned about – energy and what we can do about it to save OUR world…. Continue reading
The LINCHPIN in "3 Idiots"
3 Idiots is a movie that touched my heart in the recent past. The movie was not just entertaining but was filled with so many life lessons. Brilliant storytelling made it memorable. I won’t go into everything as I am sure many of you have not seen the movie and don’t want this to be… Continue reading
Apples and Oranges: The pitch for pre-paid gas option
Yesterday I was at the Hertz counter in Los Angeles and there were about half a dozen people in front of me in the line. I was surprised (actually shocked) to see four of the six people in front of me choose the pre-paid gas option. For those of you who don’t know what is… Continue reading