Note: As part of a contest on one of my favorite sites Copyblogger, the goal was to write a 250-word essay on why one should become an online authority. Here was my submission As part of his Linchpin book launch, Seth Godin made an offer to his blog readers. Anyone who donated $30 to Acumen… Continue reading
I am worried about my mounting debt. How about you? If you are like most people, I know what your response would be – “I don’t have any debt.” Well, think again. I was not referring to the financial debt here. You accumulate debt ALL the time. No exceptions. There is a growing list to… Continue reading
Maynas Eric Chua made my day with this note on his Facebook page. Apart from what was written on that note that brought tears in my eyes, Eric shared a beautiful story with a message that all of us should remember. Here it goes: The Wolves Inside An old Cherokee told his grandson, “My son,… Continue reading
Even if you think your book of destiny is already written, you can still edit it. Mini Saga #106 – Destiny Eight failures in a row. Jim was more than frustrated, “My destiny might have been set the day I was born,” he thought. One day, he got an email with the names of sixty… Continue reading
I have written about Linchpin twice before: 1. Why Seth Godin’s new book LINCHPIN is both BRILLIANT and SCARY 2. The LINCHPIN in The 3 Idiots Over this weekend, I was re-reading the book again and decided to post a sneak preview of the book using Storify service. Here it is below: Please sign up… Continue reading
3 Idiots is a movie that touched my heart in the recent past. The movie was not just entertaining but was filled with so many life lessons. Brilliant storytelling made it memorable. I won’t go into everything as I am sure many of you have not seen the movie and don’t want this to be… Continue reading
Seth Godin is one of my heroes and my work is hugely influenced by his work. I couldn’t wait to read his new book “LINCHPIN.” ( It was an honor to see my photo in the inside cover) I thought I will finish reading this book on the same day that I got my hands… Continue reading
“What Matters Now” is a free eBook that talks about.. well, what matters now. You can click on the image above (or the download button at the end of this blog post) to download the eBook Note: The file is more than 3MB in size so please ensure that your bandwidth supports downloading the file… Continue reading
Three simple things: 1. Genuinely care about your readers 2. Address a core concern of your audience 3. Focus on ROII (return on investment for an interaction) What is one thing that people will have less of in 2009? You may want to say MONEY but I think it will be the ATTENTION that they… Continue reading
… and my extension on the same topic Seth dissects a “Peets Coffee” banner ad on his blog. The banner ad says “Unlike Any Coffee You’ve Ever Tasted Before” Please read his blog post to learn a) why this would not work (problem) and, most important, b) what might be something that would work (solution)… Continue reading