Tracking your competition is important, but… Competition Rick was obsessed with the moves of a key competitor. He aggressively re-engineered the startup’s product to match the competitor’s offering. The competitor fought back too. After a few years of dog fight, both companies closed down citing lack of customer traction. Unfortunately, the customer was missing from… Continue reading
Posts Tagged → competition
The competition dilemma
Should your new startup have competition or no competition (you can always dream, right) If you do have competition, the question that comes up is defensibility. What can you do to become a leader in the space and what IP (intellectual property) do you have that will put a barrier to entry for the competition?… Continue reading
The cost of blindly copying someone…
To copy or to mimic is low cost. And, it may work in the short-term. You save on the cost of innovation. If you are a fast “second mover”, you might have some advantages too (like you may not make the mistakes that your competitor made). The big threat of blindly copying someone is the… Continue reading