The cost of blindly copying someone…

To copy or to mimic is low cost. And, it may work in the short-term. You save on the cost of innovation. If you are a fast “second mover”, you might have some advantages too (like you may not make the mistakes that your competitor made).

The big threat of blindly copying someone is the cost you will incur when that competitor does something to self-destruct. It can get messy.


Take care!