The competition dilemma

Should your new startup have competition or no competition (you can always dream, right)

If you do have competition, the question that comes up is defensibility. What can you do to become a leader in the space and what IP (intellectual property) do you have that will put a barrier to entry for the competition?

On the other hand, if you try to do something that nobody has ever done ( almost saying you have no competition) then the question is “whether there is a market for what you are doing”. In other words, you might have built a “cat trap” but does anyone want it?

Have a great morning!