Rajesh Setty

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Posts Tagged → business model

Romancing the Pitch…

posted in General, Work on July 14, 2013 by Rajesh Setty 0 Comment
Romancing the Pitch…

The easiest advice you can give to a first-time entrepreneur is to ask him or her to make their pitch better. Why? Two reasons to start with: 1. That advice (unintentionally) implies that everything else about the business is quite all right and all it requires is a pitch upgrade. 2. If you are that… Continue reading →

Our price is right and we will prove it to you

posted in Think on October 21, 2010 by Rajesh Setty 1 Comment

How do you price your products in a way that your customers feel that they got a deal. Mind you? I am not talking about your customers thinking they paid a fair price. They have to feel that they got a deal or it was a steal to buy at that price. The easiest way… Continue reading →

Tin Tin to the rescue!

posted in Think on September 9, 2010 by Rajesh Setty 0 Comment

Noticed this at a restaurant (Le St. Tropez) in Carmel. As we walked into the restaurant, we saw a bunch of Tin Tin comics – more than a dozen of them. Sumukh was quick to walk to the table and he asked the waitress whether he could take a couple of them to the table…. Continue reading →

Faster, better and cheaper OR…

posted in Think on January 28, 2010 by Rajesh Setty 0 Comment

I watched the keynote speech for iPad and was fascinated by what I saw. For those of you who missed it, you can now watch it on the Apple website at the link below: http://www.apple.com/ipad/ This post is not about singing praises for iPad but simply to highlight how the iPad has been positioned to… Continue reading →

You may not like spam but we insist…

posted in Think on December 2, 2009 by Rajesh Setty 0 Comment

That’s what Citibank says. I have been a Citibank customer for years and in the last few months, they suddenly started sending spam mails – offers from other companies. Yes, I understand that it may get them some revenue by selling their LARGE customer base and allowing other companies to spam people but if someone… Continue reading →

reCaptcha Acquisition – Leverage Squared!

posted in Think on September 16, 2009 by Rajesh Setty 0 Comment

I was delighted to hear about Google’s  acquisition of the innovative startup reCaptcha. I wrote about the business model of reCaptcha in a previous blog post in August 2008. Here is the link. Please read the previous blog post to get the background story: Aug 16, 2008 – Doing Good Via Spam Protection: The Art… Continue reading →

Whatever be your business, there is an opportunity to innovate

posted in Think on August 3, 2008 by Rajesh Setty 0 Comment

With so much going on online when it comes to books (eBooks, multimedia books, kindle, book summaries etc.) you would think that there is nothing you can do to innovate on the business model of selling physical books. Read and Return comes along hoping to change the game. I saw this at a bookstore in… Continue reading →

Billboards or Trucks?

posted in Think on February 10, 2008 by Rajesh Setty 0 Comment

Answer: Trucks I didn’t realize this until Hari (Hari Shetty of Jiffle) mentioned this to me first. We were passing next to a truck from 1-800-GOT-JUNK on El Camino Real. When I mentioned to Hari that this truck has been parked there since yesterday, Hari told me that I was wrong. He said it has… Continue reading →

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