The easiest advice you can give to a first-time entrepreneur is to ask him or her to make their pitch better. Why? Two reasons to start with: 1. That advice (unintentionally) implies that everything else about the business is quite all right and all it requires is a pitch upgrade. 2. If you are that… Continue reading
How do you price your products in a way that your customers feel that they got a deal. Mind you? I am not talking about your customers thinking they paid a fair price. They have to feel that they got a deal or it was a steal to buy at that price. The easiest way… Continue reading
Noticed this at a restaurant (Le St. Tropez) in Carmel. As we walked into the restaurant, we saw a bunch of Tin Tin comics – more than a dozen of them. Sumukh was quick to walk to the table and he asked the waitress whether he could take a couple of them to the table…. Continue reading
I watched the keynote speech for iPad and was fascinated by what I saw. For those of you who missed it, you can now watch it on the Apple website at the link below: http://www.apple.com/ipad/ This post is not about singing praises for iPad but simply to highlight how the iPad has been positioned to… Continue reading
That’s what Citibank says. I have been a Citibank customer for years and in the last few months, they suddenly started sending spam mails – offers from other companies. Yes, I understand that it may get them some revenue by selling their LARGE customer base and allowing other companies to spam people but if someone… Continue reading
I was delighted to hear about Google’s acquisition of the innovative startup reCaptcha. I wrote about the business model of reCaptcha in a previous blog post in August 2008. Here is the link. Please read the previous blog post to get the background story: Aug 16, 2008 – Doing Good Via Spam Protection: The Art… Continue reading
With so much going on online when it comes to books (eBooks, multimedia books, kindle, book summaries etc.) you would think that there is nothing you can do to innovate on the business model of selling physical books. Read and Return comes along hoping to change the game. I saw this at a bookstore in… Continue reading
Answer: Trucks I didn’t realize this until Hari (Hari Shetty of Jiffle) mentioned this to me first. We were passing next to a truck from 1-800-GOT-JUNK on El Camino Real. When I mentioned to Hari that this truck has been parked there since yesterday, Hari told me that I was wrong. He said it has… Continue reading