I have to say that marketing via thought leadership has worked for me more often than not. Here is the video from my class at the Founders Institute where I share the ABCD model of building thought leadership. Please share this with someone who might benefit from it. Have a great Thursday! Please sign up… Continue reading
Posts Tagged → awareness
Looking for Proof…
You might remember this very well. Someone that you respect shared with you a piece of wisdom. You nodded your head in agreement. You probably gave them a feeling that you will do something with that insight. Days, weeks and months pass by and you didn’t do anything with that insight. One reason may be… Continue reading
The Personal Big Bubble
No, I am not talking about the economical or startup bubble. I am referring to a personal big bubble that people will experience ( but may not be aware of ) after they see some level of success. A personal big bubble, like many other bubbles is difficult to see because it does not manifest… Continue reading
The Upside of the Downside
Richard Farson highlights the following in his brilliant book – “Whoever makes the most mistakes wins.” Ask very successful people about their journey that led them to where they are and you will hear that most of them had a checkered past. Nothing happens in a straight line. We tend to forget the above and… Continue reading
The problem with simply following your heart…
The first look of this blog post may seem controversial but I request you to read on. I meet many people who say they are simply following their heart. I respect their decision in all cases and in some cases I am actually very happy for them. But not in all cases. In some of… Continue reading
Sandalwood Trees – A Simple Story on Awareness
When I was in India last time, Kiruba Shankar shared this wonderful story with me. A king and his troops were going through a forest. The King saw an old man cutting trees. Taking pity on him, he asked the Minister to give that old man an acre of sandalwood trees. The Minister took care… Continue reading
Beware of Awareness Tests at Lateral Action
Lateral Action is a brand new project by Mark McGuinness, Brian Clark and Tony Clark. I love their work individually and I have had a chance to speak with Mark and Tony and hope to speak with Brian someday. The theme of Lateral Action is creativity which is a topic close to my heart. I… Continue reading
Ways to Distinguish Yourself #187 – Raise Awareness on your offers
Distinguishing oneself is not easy for anyone and it is not a one-time thing. If you are distinguishing yourself by the kind of expertise you have and if that expertise is in demand, soon others will follow suit and commoditize. If you are distinguishing yourself by writing a book and the theme of the book… Continue reading