Rajesh Setty

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Post Category → Imagine

The world is your R&D unit

posted in General, Imagine on April 27, 2005 by Rajesh Setty 0 Comment

We have talked about this multiple times – if you want to have a competitive advantage, you need to innovate. What if we have no resources to invest in R&D and innovation. No problem. The whole world can be your R&D unit 🙂 There are several examples where companies have used outside help (paying in… Continue reading →

Compelling Offer #3 – Send This File

posted in General, Imagine on April 27, 2005 by Rajesh Setty 0 Comment

My friend Karthik Sundaram of PurplePatch Services referred me to this interesting service on the web called SendThisFile.  Their offer as stated on their website is: SendThisFile® enables you to easily send a large file to anyone, anywhere! I love the simplicity of the offer and the model. I wish them all the success. Please… Continue reading →

Compelling Offer #01 – 0th Night free?

posted in General, Imagine on April 11, 2005 by Rajesh Setty 0 Comment

Close to my home there is a huge sign making an offer to stay at Vagabond Inn “Try us first – 0th Night Free” There are two issues with this. First: The sign is so huge that the mistake is glaring. Everyone knows that what they mean is 10th night free but you don’t want… Continue reading →

Google Maps + Craigslist -> Usability++

posted in General, Imagine on April 9, 2005 by Rajesh Setty 0 Comment

First read about this at Robert Scoble’s blog yesterday. Paul has done a phenomenal job of combining the power of Google Maps and Craigslist. Google maps is on one extreme of sophistication and Craigslist is on one extreme of simplicity. Paul is brilliant in combining the sophistication and simplicity to display how this combination can… Continue reading →

Publishing Innovation example – Sourcebeat

posted in General, Imagine on March 3, 2005 by Rajesh Setty 0 Comment

Open source changes fast. Very fast. We should know this. We at CIGNEX have been implementing open source solutions for customers across the world since last four years. It was a lot of hard work initially as there was limited documentation on most open source software. Now a days, we have a ton of books… Continue reading →

Knowledge Arbitrage – A way to innovate

posted in General, Imagine on March 1, 2005 by Rajesh Setty 0 Comment

One of my gurus, Gary Hamel first wrote about this concept in his landmark book Leading the revolution. Knowledge arbitrage can be as simple as applying what is working great in one industry in another industry. In other words borrow concepts from an unrelated industry. A good example is a company my friend Steve founded… Continue reading →

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