Rajesh Setty

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Post Category → Imagine

Mini Saga #61 – Thoughtfulness

posted in Imagine on October 4, 2010 by Rajesh Setty 3 Comments

This simple story about thoughtfulness was adapted from a previous story that I heard a few years ago. Being thoughtful is to be considerate for the needs of other people. It can show up in simple everyday things in life. I have tried to capture an example in 50 words. Mini Saga #61 – Thoughtfulness… Continue reading →

Mini Saga #60 – Advantage

posted in Imagine on September 27, 2010 by Rajesh Setty 0 Comment

It may be tempting to take advantage of someone, but… Mini Saga #59 – Advantage Tom suggested 5% commission for that deal and Ron agreed. After delighted Tom left the room, puzzled Bob told Ron that Tom had taken advantage of Ron. Ron smiled and said, “The real deal is ten times bigger than this one…. Continue reading →

Mini Saga #59 – Assignment

posted in Imagine on August 18, 2010 by Rajesh Setty 0 Comment

You can skip the assignments but you can’t skip the consequences of skipping the assignments. Mini Saga #59 – Assignment Jack got a bit carried away during his school days. He outsourced all his assignments. Born to rich parents, there was money to get the grades he needed to get through. The problem started when he… Continue reading →

Mini Saga Workshop and Mini Saga #58 – Karma

posted in Imagine on July 29, 2010 by Rajesh Setty 5 Comments

If you have been reading my blog for sometime, you know about mini sagas. It is a story that is told in exactly 50 words. Not 49 or 51 but exactly 50. I have had many requests about how to write a mini saga. I have written close to 100 mini sagas and published around… Continue reading →

Brilliant Targeting – Reaching the “guilt-free wannabes”

posted in Imagine on June 28, 2010 by Rajesh Setty 1 Comment

Selling desserts is a great profit booster for restaurants. Sell more desserts and you make more money. When I lived in Paris, the “dessert tray” was a standard feature in many restaurants. Even the most strong-willed people would succumb to the temptation once the dessert tray was in front of them. I don’t see the… Continue reading →

How can you cut your marketing budget?

posted in General, Imagine on June 22, 2010 by Rajesh Setty 2 Comments

Short answer: Do insanely awesome work. That kind of work markets itself and you. The short answer is obvious I am sure but let me take an example which is simply four screenshots from Twitter this afternoon. #1. Ben Eubanks tweets about how impressed he is with a PR pitch? ( Think about it: when… Continue reading →

Mini Saga #57 – Smart

posted in Imagine on June 16, 2010 by Rajesh Setty 0 Comment

Being the smartest does not a provide a guarantee to land a job. It requires way more than that. Mini Saga #57 – Smart John was arrogant probably because he was the smartest of the lot. When he was rejected, he was shaken. He ate the humble pie and asked for feedback. The hiring manager simply… Continue reading →

Mini Saga #56 – Quest

posted in Imagine on June 8, 2010 by Rajesh Setty 0 Comment

The wisdom lies in knowing what you can and what you cannot control. It can be frustrating if you mix up the two. Mini Saga #56 – Quest Luck. John knew it was important. He was ready to pay for it but nobody was willing to sell it. His quest over the last few years… Continue reading →

Supermarket Drive-Thru

posted in Imagine on May 26, 2010 by Rajesh Setty 10 Comments

Talking about ideas, here is one for the super markets. This is from my eleven year old son Sumukh. Any feedback for him would be greatly appreciated. I have pasted his email here in its entirety. Hi Pappa, Idea for Supermarket Drive-Thru In this idea, I present an idea for a supermarket drive-thru. It is… Continue reading →

Mini Saga #55 – Discount

posted in Imagine on May 21, 2010 by Rajesh Setty 0 Comment

Some people just don’t know where to draw the line. Mini Saga #54 – Discount Ron loved to get a good deal. He had bargained hard. The price was down to $2. Now, Ron wanted the toy for free. Street vendor was tired. He smiled and handed the toy to Ron. Ron picked up the… Continue reading →

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