All smart people are brilliant – in their heads. MANY have a problem communicating that brilliance to others. Whether they are pitching something to their boss, getting a buy-in from their co-workers or making a case for their product or service with their prospects, they lose the listeners half-way and frustrate themselves. One explanation will… Continue reading
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About Obstacles – Souza
Hat tip to my friend Sally Pera for sharing this. This is a brilliant piece of writing by Souza. About Obstacles by Souza For a long time, it seemed to be that life was about to begin – real life. But there was always some obstacle in the way. Something to be gotten through first…. Continue reading
Why MANY smart people take shortcuts and how you can avoid that trap
Shortcut (def): shorter alternative route If the right shortcuts are taken, it’s a good thing. For example, you are driving home everyday on a particular route. One day, your friend tells you about a shorter alternative route. If you take that route, you might save time AND money. Using a shortcut of this nature is… Continue reading
The Crutch
You would have seen someone like Simon. Simon seems to have a problem with one of his legs. So he is using a crutch just to support himself when he is walking. But upon close observation, the legs look OK. It’s not like something was broken or anything. Or at least there was no visible… Continue reading
99Tribes – Are you discoverable on Twitter?
Yesterday was the launch of our pet project 99Tribes. 99Tribes is a discovery engine for people on Twitter. Some background first. Search vs Discovery There is a big debate about what’s the big deal about discovery when we have search engines that do the job.Here is a quick explanation. We always search within the circle… Continue reading
#DEATHtweet – Interview with Tim Tosta
Disclaimer: I am the executive editor of the THINKaha series of books of which #DEATHtweet is one of them. Tim is a personal friend and I have enjoyed my many conversations with him over these years. Background: Tim Tosta is the author of ‘#DEATHtweet – a Well Lived Life Through 140 Perspectives on Death and… Continue reading
Starbucks Masterstroke
How can you admit guilt AND get a brownie point for it? You can learn that from Starbucks. This was are two message that are on the outside of a brown bag there. On the front: Real Food. Simply Delicious. We’ve got good news. We removed the artificial trans fats, artificial flavors, artificial dyes and… Continue reading
The Invisible Flaw: Setting Up for a Perceived Win
The sad part about a flaw is that it is visibly invisible – meaning you should have seen it but you don’t. In other words, a flaw typically does not hide itself from you. It’s just that you don’t see it. Let me take an example. This was a recent advertisement from Westin. If you… Continue reading
Repositioning – It is no longer OPTIONAL!
Take the case of one of the most successful products in recent times. Amazon Kindle. Here is the original Amazon Kindle Ad. It says Amazon Kindle is Amazon’s revolutionary wireless reading device. The positioning served well at that time. Enter iPad and a bunch of other tablets and Kindle becomes ONE of the revolutionary wireless… Continue reading
How can I find people with complementary skills to partner with?
Note: This was originally published in an other website called THINKsulting which I am phasing out. An Aspiring Enrepreneur (name withheld by request) asks: Entrepreneurship requires different pillars of strengths and skills. One person cannot possess all that. For example, I love to conceptualize an idea with market relevancy and technically build it out to… Continue reading