You would have heard the following statements many times. Tools are not everything. What you do with tools is more important. Tools are a means to an end. They are not the end. A writer has to write and it does not matter what tools he uses to write. Well, most of the time. If… Continue reading
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ONE reason why you are not getting “buy in” for your ideas..
You have a brilliant idea but it is instantly shot down by your Boss. It hurts. I can imagine that. Next, you quickly find a reason why that idea was not supported. If you are like most people, you will blame your Boss for not being able to recognize the potential of a new idea…. Continue reading
Brilliant Targeting – Reaching the “guilt-free wannabes”
Selling desserts is a great profit booster for restaurants. Sell more desserts and you make more money. When I lived in Paris, the “dessert tray” was a standard feature in many restaurants. Even the most strong-willed people would succumb to the temptation once the dessert tray was in front of them. I don’t see the… Continue reading
How can you cut your marketing budget?
Short answer: Do insanely awesome work. That kind of work markets itself and you. The short answer is obvious I am sure but let me take an example which is simply four screenshots from Twitter this afternoon. #1. Ben Eubanks tweets about how impressed he is with a PR pitch? ( Think about it: when… Continue reading
Lateral Thinking Mini Workshop
Edward De Bono coined the term lateral thinking. It is about reasoning beyond what general logic reveals. Sharpening your lateral thinking skills will open new opportunities simply because you will start looking at a problem/situation in completely new angles. Rather than giving you theories about lateral thinking, I have chosen three problems that cannot be… Continue reading
Mini Saga #57 – Smart
Being the smartest does not a provide a guarantee to land a job. It requires way more than that. Mini Saga #57 – Smart John was arrogant probably because he was the smartest of the lot. When he was rejected, he was shaken. He ate the humble pie and asked for feedback. The hiring manager simply… Continue reading
7 Ways to Identify Your Strengths
This has been said before but it can be said again – “work on your strengths and manage your weaknesses (even if it means hiring help in those areas)” But the question is how does one identify his or her strengths? Here are a few ways: 1. Journals: If you have your past journals, dust… Continue reading
Mini Saga #56 – Quest
The wisdom lies in knowing what you can and what you cannot control. It can be frustrating if you mix up the two. Mini Saga #56 – Quest Luck. John knew it was important. He was ready to pay for it but nobody was willing to sell it. His quest over the last few years… Continue reading
Out of sync and not knowing it…
There is an old saying – “don’t put a square peg in a round hole” and it’s obvious why it is true – the square peg does not fit in a round hole!!!! Of course, nobody will try to use a square peg in a round hole. Not literally. Even if they do, they will… Continue reading
When the going gets tough…
Remember the old adage – “when the going gets tough, the tough get going.” Have you ever thought what will the others do – the ones that are not tough? By sheer logic, the “not so tough ones” don’t get going, right? Wrong! They do something else – they will find the best excuse (excluding… Continue reading