Having an insight is to see what everyone else is seeing but notice only what a few will notice. | Tweet This
[ Poster available at Sparktastic ]
Here are three examples of practical innovations where you will see “insight in action.”
1. Tesco: Homeplus Subway Virtual Store
This is where Tesco a supermarket in South Korea brings a shopping mall to train stations. People who are waiting for trains can shop and the items will be delivered when they get home. Win-win for sure.
2. S-Oil Parking Lot “Here” Balloons
Searching for an open parking slot can be a total waste of time (and waste of oil). Take a look at what S-Oil an oil company came up with to solve the problem with… balloons. Yes, Balloons!!!
3. Share My Dabba
Could you imagine just one simple sticker can feed hundreds and thousands of hungry kids in Mumbai. See the amazing Dabbawalas innovation story here:http://www.youtube.com/watch?v=EZC1czZofyY