Rajesh Setty

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Date Archives → December 2010

Metrics that Matter for 2011 (One Page PDF)

posted in General on December 27, 2010 by Rajesh Setty 5 Comments

Note: I created this one page self-assessment checklist late last year. Looking back, I wouldn’t change any of the questions for this year. I have updated the PDF for the new year. The updated post is below: We are obsessed about measuring everything. We want to know the number of connections, number of followers, number… Continue reading →

As you walk the extra mile…

posted in Think on December 23, 2010 by Rajesh Setty 7 Comments

As you walk the extra mile, please ensure that you are not blocking somebody else in their journey. Sometimes people get so excited about over-achieving that they will step on the toes of other people who are just trying to get through their day. Today, there was a Budget truck in front of our gate…. Continue reading →

A Heart Surgeon and an Internet Marketer: Interview with Dr. Mani

posted in Think on December 22, 2010 by Rajesh Setty 1 Comment

I am very inspired by the work of my friend Dr. Mani Sivasubramaniam. Dr. Mani is a heart surgeon. Dr. Mani is also an Internet Marketer. While I have not seen any other heart surgeon who is an Internet Marketer, Dr. Mani is more special than that. He sets aside part of the profits from… Continue reading →

Pink and Grow Rich; Interview with Deepika Bajaj

posted in Work on December 21, 2010 by Rajesh Setty 0 Comment

Deepika Bajaj has released her new eBook “Pink and Grow Rich” I have seen Deepika working on the interview series for years and it is good to see that the book is finally out. I asked her a few questions about the book. Here is the quick interview: RS: What inspired you to write this eBook?… Continue reading →

Mini Saga #72 – Request

posted in Imagine on December 20, 2010 by Rajesh Setty 0 Comment

Mini Saga #72 – Request “Do you have anything around Row 10?” Jeff hated to be seated in the middle of the plane. “10B” the agent said. Jeff was delighted to get what he wanted. When they started boarding, he couldn’t stop smiling at himself – he would be flying in a tiny twenty seater plane…. Continue reading →

When you can’t create a social object…

posted in Think on December 19, 2010 by Rajesh Setty 0 Comment

Your next best option is to create an adjacent social object. First, let’s talk about “social objects.” The term was coined by Jyri Engestrom, founder of Jaiku. A “social object” is anything around which conversations happen. Good example – pick any product from Apple. Almost every one of them is designed to serve as a… Continue reading →

What Can You Do When You Don’t Belong to a Club?

posted in Life on December 15, 2010 by Rajesh Setty 0 Comment

There are official clubs and and there are unofficial clubs where you can belong to tribes. The official clubs are easy as the rules for joining are clear. The “unofficial” AND influential clubs are tricky. If you are in one of those clubs, you have an unfair advantage and if you are not in one… Continue reading →

Mini Saga #71 – Offer

posted in Imagine on December 13, 2010 by Rajesh Setty 0 Comment

The same offer can be transformed into a killer offer with the power of a story. Here is one example ( for the inspiration to this mini saga, please read: This Car Wash is Free – The Power of the Narrative) Mini Saga #71 – Offer Bob hated deals and discounts but this car wash deal… Continue reading →

Why MANY smart people fail to make the most of their BIGGEST strengths

posted in General on December 10, 2010 by Rajesh Setty 2 Comments

The answer: There is an invisible weakness related to your biggest strengths. It is really a blind spot. A blind spot that will make you not notice your biggest strengths. This short piece is about how you can overcome that invisible weakness and actually take steps to do something about it. The Problem Why does… Continue reading →

Mini Saga #70 – Perspective

posted in Imagine on December 6, 2010 by Rajesh Setty 0 Comment

Reality is not always what you think it is… Mini Saga #70 – Perspective Laura spoke passionately. The room was packed and Bob at the back of the room. Being a perfectionist, he noticed that her speech and slides were not synchronized. Disgusted, he left immediately. That evening, his jaw dropped when Matt remarked, “Laura… Continue reading →

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