My new column on ActiveGarage was published yesterday.
Everyone does not view social media with the same lens. Different people have different stands about social media. For some people it’s a nuisance and for others it’s their life.
I have grouped the kinds of relationships people have to social media in seven categories. You may be able to identify yourself in one of them or somewhere in between. You will notice that the investment you make and the returns you get are directly influenced by the approach you take.
As you can see, only in the last two kinds of relationships can you expect reasonable ROI from social media.
You can read about more here: