Easy is NOT always EASY…

Disclaimer: I don’t have anything against Vicente or Robert Scheinfeld. This email exchange is only to demonstrate a point. I have removed all references to Vicente’s identity. He belongs to an outsourcing company that helps in link building etc.


Shortcuts are never easy. They usually take longer, more painful and in the long run, they are just not worth it. Follow my email exchange with Vicente and you will notice the problem today. Vicente never answered my last email – neither did anyone from Robert Scheinfeld’s organization.

1. Vicente’s first email:


On Sun, Jul 26, 2009 at 11:39 PM, Vicente <last name withheld> <email-address> wrote:

Hi Rajesh,

My name is Vicente and I work with Robert Scheinfeld, author of “Busting Loose From The Money Game.” In doing some online research for Robert, I noticed that you made a reference to him and the busting loose work through (www.rajeshsetty.com).

I would like you to know that Robert just released a new book, “Busting Loose From The Business Game” and offering his personal support in a variety of ways for people wanting to get copies and apply what he discusses in the new book.

Details about the book and the special launch offer for people who are familiar with Robert’s work are here:


I’d like to invite you to click on the link above, check it out, and consider getting a copy for yourself and/or others you care about.

Also, if you’d be willing, please help spread the word about the new book through your sphere of influence (Blogs, Twitter, Facebook, email lists, etc.). You can send other people to this page (the page for people unfamiliar with Robert’s work):

I look forward to keeping in touch. If you have some thoughts or questions, please do not hesitate to contact our associate, Nancy <last name with-held) at ([email protected]).

Thanks in advance and I wish you and expansive and joyful day!

Vicente <last name withheld>
Assistant to Robert Scheinfeld

2. My response to Vicente


On Mon, Jul 27, 2009 at 3:18 PM, Rajesh Setty <email-address> wrote:
Sorry I don’t remember to you have made any reference to Robert on www.rajeshsetty.com. Please  send me the exact link on my site where I have made a reference.

Otherwise, I will assume that you are spamming.



3. Vincente’s immediate response:


On Mon, Jul 27, 2009 at 12:23 AM, Vicente <last name withheld> <email-address> wrote:

Hi there,

Since you have in common with Robert Scheinfeld talking about “personal development and busting loose.”
I made some online research about these keywords and the search engine directed your website and felt moved to invite you. I’m not spamming you anyway. It’s just a sort of information and reading material for you.

Thank you.



4. My response back to Vicente



Your earlier mail said:

In doing some online research for Robert, I noticed that you made a reference to him and the busting loose work through (www.rajeshsetty.com).

I am simply asking you to point to where you saw that I made a reference to his name and the bursting loose work.

If you are changing the story, that is fine. I just need to know.