Staging the sale

Two weeks ago I was at the Farmers Market in Mountain View. There was one stall where a person was selling balloon arts. It was interesting to watch him create characters out of balloons. He was quite successful at what he was doing (in terms of business) as there was a big queue of kids… Continue reading

Fighting on textbooks now…

I read recently that Chegg.com raised $25M from KPCB and Foundation Capital for expanding their textbook rental service. Chegg.com is another proof point that whenever there is inefficiency in the marketplace there is an opportunity. Students NEED textbooks AND they are EXPENSIVE. Chegg.com’s model is not to lower the prices on text books but to… Continue reading