My new column at TomPeters.com is about “Personal Branding.” Let me correct it – the new column is about what a “Personal Brand” is NOT.

A personal brand is your promise to the marketplace and the world. Since everyone makes a promise to the world, one does not have a choice of having or not having a personal brand. Everyone has one. The real question is whether someone’s personal brand is powerful enough to be meaningful to the person and the marketplace.

I thought it would help to highlight what is NOT a personal brand.

Read more at TomPeters.com: What a “Personal Brand” is NOT

My past columns at TomPeters.com are here:

Rajesh Setty: Writings at TomPeters.com

You can also download my eBook on “Personal Branding” for free here:

Rajesh Setty: Personal Branding for Technology Professionals (PDF, 40 Pages)

(the eBook is available in English and Japanese versions)