This is the #1 question that I get asked when there is a discussion about my blog. I am sure there are other bloggers who are reasonably successful who get asked the same question.

I have written about blog traffic before and others have too. There are strategies and then there are tactics. In this short piece, I actually want to focus on a question that should precede the above question and that question is:

What compelling REASONS are there for people to take a chunk out of their time and spend it on your blog? What is the ROII? What is the opportunity cost for your readers?

Blog traffic strategies and tactics are plenty and are available in the books and the Net. However, the answer to the question “Why should I get more traffic on my blog?” can be provided only by you.