Personal Branding 101 for IT professionals

My latest column on CIOUpdate.com has been published today. It is a topic dear to my heart – branding for IT professionals. IT professionals can ignore branding when the going is good and still succeed. However, when the going gets tough, your brand can be your first line of defense. This is a two-part article and here is a link to the first part

Personal Branding 101 for IT professionals