Open Innovation – It's Microsoft's Turn

Microsoft wants developers to contribute their enhancements to OneNote (a note taking software from Microsoft) and win prizes.

Microsoft says:

It’s your opportunity to influence the future of OneNote. It’s your
chance to wow a global audience. And it’s your shot at winning one of five
Toshiba Portégé M200 Tablet PCs.

Open Innovation is a model where everyone wins. Open source software
has been adopting this model (with no prizes attached, though) for
quite sometime. Corporations are now applying this model effectively to
reduce R&D costs and also win on the “time to market” front.