I still remember the phrase my teacher Toby Hecht used often: Birds fly, fish swim and human beings tell stories. Whether you realize or not,whether you agree or not, your life is filled with stories: * stories you tell yourself * stories you tell others * stories you tell yourself about stories others told you… Continue reading
Posts Tagged → toby hecht
The time-tested way to create resonance about your product
As my one of my brilliant teachers Toby Hecht used to say, “Birds fly, fish swim and human beings tell stories.” Resonance starts with a powerful story. Not any story. But a story about the relevant use of your product in ways that will create an aha-moment in the minds of your audience. Let me… Continue reading