A role model is someone who sets an example of where you want to go and who you want to become. A coach is someone who will help you to get from where you are to where you want to go. Putting the above two together, if you have a good coach, he or she… Continue reading
Before you look for the next crafty sales tip, let me set the expectation that this blog post has no such tips or tricks. Instead, here is a two step approach to consider: First, create a product that others want to buy more AND Second, craft a story that will help you reach those people… Continue reading
Stories make it easy to communicate something but if the stories are flawed they can just communicate the wrong thing – and, in a compelling way. In other words, stories can help and if you are not careful, they can hurt. Think about what happened last week. You heard stories from political leaders, you heard… Continue reading