Rajesh Setty

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Posts Tagged → Rajiv Rao

Creating a social object – ZooZoo Characters!

posted in Think on April 10, 2011 by Rajesh Setty 2 Comments

If you are following Indian Premier League (IPL) you might have heard about ZooZoo characters. In fact, you might be looking forward to the commercials that are featuring them. People young and old are fascinated by these cute little characters. Merchandise (Mugs, T-Shirts and Keychains to start with) are hot – showing the power of… Continue reading →

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