People young and old are fascinated by these cute little characters. Merchandise (Mugs, T-Shirts and Keychains to start with) are hot – showing the power of the brand.
Here is a collection of 25 ZooZoo ads.
If you observe closely, Rajiv Rao (National Creative Director at Ogilvy and Mather, creator of ZooZoo phenomenon) tells a great story in mere 30 seconds. For instance, in the first ad, different ZooZoos are waiting in line to make a photocopy of themselves on a photocopy machine. While you are enjoying the fun of watching the characters copy their egg shaped faces, there is a simple message highlighting a feature in Vodafone service – back up your phone book.
Every other ad has a similar story – each one taking you through a scenario outside of the mobile phone world and in the last three to five seconds, Rajiv connects them brilliantly to a feature on Vodafone service.
Tell a great story through your ads and you might create a social object that spreads through word of mouth. At some point, your ads (or social objects) may become more famous than your service 🙂 Well, Vodafone will take that happily I am sure.