Rajesh Setty

Bringing Ideas to Life. With Love!


Social Media
  • Home
  • About
    • Speaking
    • The Story So Far…
      • The First Ten Years
      • As a Teenager
      • Moving Around
      • The Real Education
  • Startups
    • Jifflenow
    • iCharts
    • Compassites Ventures
    • THINKaha
  • Resources
    • Books
      • ThinkTweet Book 1
        • Advance Praise
        • Reviews and Press
      • Upbeat
        • Foreword by Russ Fradin
        • Praise for Upbeat
        • Audio Sneak Preview of Upbeat
        • Reviews and Press
      • Beyond Code
        • Foreword by Tom Peters
        • Praise for Beyond Code
        • Reviews and Press
        • Download Beyond Code
      • When you can’t Earn an MBA…
      • 25 Ways to Distinguish Yourself
    • Audio
      • Making the Most of Your Time
      • Expanding Your Capacity
    • Videos
      • Inner Game
      • Outer Game
      • Keeping Your Promises
      • Building Lasting Relationships
    • Columns
      • Writings at CIOUpdate.com
      • Writings at Lateral Action
      • Writings at TomPeters.com

Posts Tagged → narrative

A small shift in narrative, a big shift on the impact

posted in Think on March 18, 2016 by Rajesh Setty 0 Comment
A small shift in narrative, a big shift on the impact

If we agree that words have power, it is only common sense to realize that the right choice of words has more power. There is no doubt that you and everyone around you are very aware of that. The question is: Will you take the time to work on the art of crafting a compelling… Continue reading →

Mini Saga #71 – Offer

posted in Imagine on December 13, 2010 by Rajesh Setty 0 Comment

The same offer can be transformed into a killer offer with the power of a story. Here is one example ( for the inspiration to this mini saga, please read: This Car Wash is Free – The Power of the Narrative) Mini Saga #71 – Offer Bob hated deals and discounts but this car wash deal… Continue reading →

This Car Wash is Free – The Power of the Narrative

posted in Think on October 6, 2010 by Rajesh Setty 3 Comments

My friend Harish shared with me a powerful observation this evening. It took me a while to get it but the more I thought about it, I felt that it was a great example of the power of the narrative. Harish was at a car wash where they made an “amazing” offer – “Buy two… Continue reading →

Categories

General
Life
Work
Distinguish
Think
Imagine

Archives

© 2005 - 2015 Rajesh Setty.