If we agree that words have power, it is only common sense to realize that the right choice of words has more power. There is no doubt that you and everyone around you are very aware of that. The question is: Will you take the time to work on the art of crafting a compelling… Continue reading
The same offer can be transformed into a killer offer with the power of a story. Here is one example ( for the inspiration to this mini saga, please read: This Car Wash is Free – The Power of the Narrative) Mini Saga #71 – Offer Bob hated deals and discounts but this car wash deal… Continue reading
My friend Harish shared with me a powerful observation this evening. It took me a while to get it but the more I thought about it, I felt that it was a great example of the power of the narrative. Harish was at a car wash where they made an “amazing” offer – “Buy two… Continue reading