Rajesh Setty

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Posts Tagged → kindle

What We Wish We Could Do at School…

posted in Life on May 19, 2011 by Rajesh Setty 0 Comment

We all have different answers to the question above. How about hearing what a 12 year old has to say in response to the question. That’s the topic of my son’s first book. Twelve-year old Sumukh has finally written his first book and it has been published on Kindle. It is called “What We Wish… Continue reading →

Faster, better and cheaper OR…

posted in Think on January 28, 2010 by Rajesh Setty 0 Comment

I watched the keynote speech for iPad and was fascinated by what I saw. For those of you who missed it, you can now watch it on the Apple website at the link below: http://www.apple.com/ipad/ This post is not about singing praises for iPad but simply to highlight how the iPad has been positioned to… Continue reading →

The case for "Free" (again)

posted in Think on January 3, 2010 by Rajesh Setty 0 Comment

A few months ago, I wrote on the topic – “The Business Case for Giving Away Your Best Work For Free” at TomPeters.com. My fascination with free started in early 2000s when I was leading an open source company. I continue to be amazed at the power of free. I was checking the bestsellers on… Continue reading →

Prices are always relative…

posted in Think on September 2, 2008 by Rajesh Setty 0 Comment

Be it for a commodity (like gas) or for something new like Apple iPhone or Amazon Kindle. In case of a commodity offering, the baseline is always the price for a period in history. So if the price of the gas was hovering around $2 for a while and touches $5 and then goes back… Continue reading →

Whatever be your business, there is an opportunity to innovate

posted in Think on August 3, 2008 by Rajesh Setty 0 Comment

With so much going on online when it comes to books (eBooks, multimedia books, kindle, book summaries etc.) you would think that there is nothing you can do to innovate on the business model of selling physical books. Read and Return comes along hoping to change the game. I saw this at a bookstore in… Continue reading →

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