Take the case of one of the most successful products in recent times. Amazon Kindle. Here is the original Amazon Kindle Ad. It says Amazon Kindle is Amazon’s revolutionary wireless reading device. The positioning served well at that time. Enter iPad and a bunch of other tablets and Kindle becomes ONE of the revolutionary wireless… Continue reading
Posts Tagged → iPad
Faster, better and cheaper OR…
I watched the keynote speech for iPad and was fascinated by what I saw. For those of you who missed it, you can now watch it on the Apple website at the link below: http://www.apple.com/ipad/ This post is not about singing praises for iPad but simply to highlight how the iPad has been positioned to… Continue reading