My friend Japjot Sethi (founder and CEO of Gloopt) and I had an opportunity to record these 7 insights at Guy Kawasaki‘s residence a few months ago. What was fascinating to me was that there were no retakes for any of the recordings. It simply shows the internal clarity, depth and control on how to… Continue reading
Three simple things: 1. Genuinely care about your readers 2. Address a core concern of your audience 3. Focus on ROII (return on investment for an interaction) What is one thing that people will have less of in 2009? You may want to say MONEY but I think it will be the ATTENTION that they… Continue reading
I am a big fan of Guy Kawasaki. When Guy started his blog a few years ago, I thought that his blog should really be named as GKU (Guy Kawasaki University). It is a reference site thousands of entrepreneurs. Over the last couple of years, I had printed several of Guy’s articles for my reference…. Continue reading
Stories make it easy to communicate something but if the stories are flawed they can just communicate the wrong thing – and, in a compelling way. In other words, stories can help and if you are not careful, they can hurt. Think about what happened last week. You heard stories from political leaders, you heard… Continue reading