Rajesh Setty

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Posts Tagged → extra-mile

As you walk the extra mile…

posted in Think on December 23, 2010 by Rajesh Setty 7 Comments

As you walk the extra mile, please ensure that you are not blocking somebody else in their journey. Sometimes people get so excited about over-achieving that they will step on the toes of other people who are just trying to get through their day. Today, there was a Budget truck in front of our gate…. Continue reading →

How can you cut your marketing budget?

posted in General, Imagine on June 22, 2010 by Rajesh Setty 2 Comments

Short answer: Do insanely awesome work. That kind of work markets itself and you. The short answer is obvious I am sure but let me take an example which is simply four screenshots from Twitter this afternoon. #1. Ben Eubanks tweets about how impressed he is with a PR pitch? ( Think about it: when… Continue reading →

Lack of dedication OR Walking the extra mile – The Power of Questions

posted in General on September 21, 2009 by Rajesh Setty 0 Comment

Photo Courtesy: Jeff Bauche on Flickr First, let me tell a story that I head from Osho and then make a few comments. So, here goes the story: This is a Sufi story. There were two disciples learning from a master. They were also close friends. Everyday they would meditate for hours inside and then… Continue reading →

An extra mile there and a mile short here…

posted in General on April 1, 2008 by Rajesh Setty 0 Comment

When you are in the Corporate world, one of the common things that you hear is that you HAVE to “walk the extra mile”. That is a good advice and there is no harm in following that. There is only one problem though. If you don’t design this well, your “extra mile” will be treated… Continue reading →

The Extra-mile Exercise: Selling scented candles

posted in Think on October 14, 2007 by Rajesh Setty 0 Comment

Disclaimer: I am not involved in selling scented candles nor do I know anyone that is involved in that business. I picked this example so that we can brainstorm the concept of “walking the extra-mile” Scenario: Lisa is an entrepreneur who has just set-up a business of manufacturing and selling scented candles. She approaches you… Continue reading →

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