You already know the need for distinguishing yourself in the marketplace. The opposite of distinguishing yourself is to be a victim of commoditization. The immediate side effect of commoditization is erosion of value – your value. If you offer the same value as hundreds of other available options, then why pay more than one of… Continue reading
Posts Tagged → edge
Looking for Proof…
You might remember this very well. Someone that you respect shared with you a piece of wisdom. You nodded your head in agreement. You probably gave them a feeling that you will do something with that insight. Days, weeks and months pass by and you didn’t do anything with that insight. One reason may be… Continue reading