Note: Just being nice is not a clever substitute to being truly valuable. You need to be both. So, please don’t take this to an extreme [ Please refer: Just being NICE is not enough] I still remember that conversation with Tim Sanders (who is one of the nicest people I have met anyway) several… Continue reading
Posts Tagged → Competitive Advantage
The Invisible Competitive Advantage at TomPeters.com
My new column was published today at TomPeters.com. It’s about the Invisible Competitive Advantage. Businesses are constantly in search of competitive advantages. The question that they constantly ask themselves is “How can we be ‘the choice’ for our prospects as they evaluate products or services that we offer?” Books have been written about how to… Continue reading