My new column was published today at TomPeters.com. It’s about the Invisible Competitive Advantage.
Businesses are constantly in search of competitive advantages. The question that they constantly ask themselves is “How can we be ‘the choice’ for our prospects as they evaluate products or services that we offer?” Books have been written about how to get and sustain competitive advantages in the short term and long term.
Continue reading at TomPeters.com