I am very inspired by the work of my friend Dr. Mani Sivasubramaniam. Dr. Mani is a heart surgeon. Dr. Mani is also an Internet Marketer. While I have not seen any other heart surgeon who is an Internet Marketer, Dr. Mani is more special than that. He sets aside part of the profits from… Continue reading
Post Category → Think
When you can’t create a social object…
Your next best option is to create an adjacent social object. First, let’s talk about “social objects.” The term was coined by Jyri Engestrom, founder of Jaiku. A “social object” is anything around which conversations happen. Good example – pick any product from Apple. Almost every one of them is designed to serve as a… Continue reading
If you shout, they won’t come…
If you shout, they won’t come… Getting a card from someone at a conference is not the same as getting their permission to add them to your mailing list. Stealing attention usually fails When someone adds me to their list without my permission, I simply smile, mark the email as spam and move on. Sometimes… Continue reading
Our price is right and we will prove it to you
How do you price your products in a way that your customers feel that they got a deal. Mind you? I am not talking about your customers thinking they paid a fair price. They have to feel that they got a deal or it was a steal to buy at that price. The easiest way… Continue reading
Free eBook for Creatives from Meylah: How to Sell Online Effectively
I am excited to announce the launch of the third FREE eBook from Meylah. The eBook is targeted at creatives and features a series of articles on how to sell effectively online. Reading through the articles, I am sure everyone (creatives or not) will benefit from them. This is part of Meylah’s efforts to build… Continue reading
This Car Wash is Free – The Power of the Narrative
My friend Harish shared with me a powerful observation this evening. It took me a while to get it but the more I thought about it, I felt that it was a great example of the power of the narrative. Harish was at a car wash where they made an “amazing” offer – “Buy two… Continue reading
Tin Tin to the rescue!
Noticed this at a restaurant (Le St. Tropez) in Carmel. As we walked into the restaurant, we saw a bunch of Tin Tin comics – more than a dozen of them. Sumukh was quick to walk to the table and he asked the waitress whether he could take a couple of them to the table…. Continue reading
The “right” tools can make a BIG difference
You would have heard the following statements many times. Tools are not everything. What you do with tools is more important. Tools are a means to an end. They are not the end. A writer has to write and it does not matter what tools he uses to write. Well, most of the time. If… Continue reading
Out of sync and not knowing it…
There is an old saying – “don’t put a square peg in a round hole” and it’s obvious why it is true – the square peg does not fit in a round hole!!!! Of course, nobody will try to use a square peg in a round hole. Not literally. Even if they do, they will… Continue reading
You can't win with an incomplete story
Airlines love frequent flyer miles. Why? If they convince that the travelers win with frequent flyer miles, they win. Most travelers won’t keep track of them and you can always change the rules at whim to make miles worthless at some point in time. So, the idea is to keep telling a story that seems… Continue reading