Let’s see the first version of an ad: For Sale It seems interesting and makes you wonder. Let’s see a second version with a slight twist in the headline For Sale – $1 This is starting to get interesting right away. The ridiculously low price tag is starting to give away the *secret* Lets see a… Continue reading
Post Category → Think
Capitalize or be capitalized – Facebook Live and more…
One of my mentors, Opher Brayer alerted me about Mark Zuckerberg’s live broadcast on Facebook about live broadcasting on Facebook. Here is the entire video for those who want to watch it: I watched the broadcast, reflected on it a bit. What came to my mind was that while FB Live is a great platform,… Continue reading
Boost the impact with a powerful backstory
Last evening, Kavitha and I were in a concert featuring the amazing Kumar Sanu and Alka Yagnik. The concert was amazing as was expected. The backstory shared by Kumar Sanu about a popular song from the “1942 A Love Story” caught my attention. Before I share the story, please watch at least the first 75… Continue reading
The blind spot on getting inspired from serial-rejections to super-stardom stories
Here is an inspiring quote from Jack Ma: “I failed 3 times in college. I applied 30 times to get a job but I have always been rejected. When KFC came to China for the first time, we were 24 to apply and I was the only one to be dismissed. I wanted to go… Continue reading
You already know how to adapt…
The other day, this was forwarded to me by five people in five different groups I belong to. Please take a moment to read it. 7H15 M3554G3 53RV35 7O PR0V3 H0W 0UR M1ND5 C4N D0 4M4Z1NG 7H1NG5 1MPR3551V3 7H1NG5! 1N 7H3 B3G1NN1NG 17 WA5 H4RD BU7 N0W, 0N 7H15 LIN3 Y0UR… Continue reading
A small shift in narrative, a big shift on the impact
If we agree that words have power, it is only common sense to realize that the right choice of words has more power. There is no doubt that you and everyone around you are very aware of that. The question is: Will you take the time to work on the art of crafting a compelling… Continue reading
Take the I.V.O.R.Y Test
Some offers are so hot that they are picked up like hot cakes. You always wish that your offers belong to that category. Good offers pass the I.V.O.R.Y test: They are Intuitive to Understand Their Value is Unquestionable The Opportunity Cost is Minimal Their ROI is justifiable and Yesterday is When They Were Required Let us… Continue reading
The one secret to having enriching conversations
September 2008. I don’t remember the exact date, but I do know it happened in the month of September 2008. Little did I know that a passing conversation with my friend Timo Wadhavan of Heartwood Studios will unlock the secret to have enriching conversations at will. Timo shared a wise old saying – A tourist… Continue reading
The four flavors of seeking feedback
They say “feedback is the breakfast of champions.” It’s true. Only if it is done with the right spirit. Here are the four flavors of seeking feedback. 1. To judge This is probably the feedback approach that has seriously questionable intent. Here you are really not looking for feedback. Instead, you are looking to judge… Continue reading
How to Increase the Odds of Creating a Positive Bias
You are ready to discuss an idea with someone important – someone whose actions will have an influence on the outcomes for you. This could be an investor you are courting. Or a potential partner Or a future employee Or a prospect If it is a fresh idea with a lot of risks, there is… Continue reading