The same offer can be transformed into a killer offer with the power of a story. Here is one example ( for the inspiration to this mini saga, please read: This Car Wash is Free – The Power of the Narrative) Mini Saga #71 – Offer Bob hated deals and discounts but this car wash deal… Continue reading
Post Category → Imagine
Mini Saga #70 – Perspective
Reality is not always what you think it is… Mini Saga #70 – Perspective Laura spoke passionately. The room was packed and Bob at the back of the room. Being a perfectionist, he noticed that her speech and slides were not synchronized. Disgusted, he left immediately. That evening, his jaw dropped when Matt remarked, “Laura… Continue reading
Mini Saga #69 – Support
It was good to get that support right when it was needed most. Or…may be not! Mini Saga #68 – Support When successful VC and friend Bob invested in his new venture, Jim was more than delighted. Five years later, the venture went nowhere. Over dinner, Bob mentioned that he had never believed in the project… Continue reading
Mini Saga #68 – Comparison
The plan seemed almost perfect. There was only one small glitch… Mini Saga #68 – Comparison Joe was very excited to pitch his startup to Matt. Joe explained how his startup’s business model was very similar to the business model of one of Matt’s portfolio companies. Matt passed. Joe was heartbroken. Four weeks later, Joe read… Continue reading
Mini Saga #67- Advantage
Not everything can be easily replicated… Mini Saga #67 – Advantage John and Bob were competing on the deal. John badly wanted to win. He got all the approvals to offer a price that couldn’t be beat. Unfortunately that price failed to win him that deal. John quickly learned that Bob’s 10-year-old relationship with buyer couldn’t… Continue reading
Mini Saga #66 – Attention
Attention is at a premium everywhere. You need to “earn” someone’s attention. Attempts to steal it from someone usually fails. Mini Saga #66 – Attention Jack was coming out of Bob’s office. He smilingly told John, “I stretched that five minute meeting to thirty minutes”. John smiled and walked into Bob’s office. Bob smiled and… Continue reading
Mini Saga #65 – Relationship
Lifetime relationships are even more special and they extend until the end of your life (or theirs). It takes a lifetime to build and maintain those relationships. Master the art of building lifetime relationships and life will never look the same. Taking advantage of someone won’t even occur to you when you are building these… Continue reading
Mini Saga #64 – Service
Good service is important. However, if the need for that service arose because of a faulty design, it is best to fix the faulty design rather than focusing on making it up with good service. Mini Saga #63 – Service Jamie and John checked into the hotel. The table lamp was broken. Jamie called the… Continue reading
Mini Saga #63 – Job
What you consider as “sweeping the floors” may be a stepping stone towards something big… Mini Saga #63 – Job Ron was frustrated doing low-level jobs in his family business. Every six months, his Dad would move him to another department. It was like a long punishment. That day, he wanted to give up. But an… Continue reading
Mini Saga #62 – Roulette
You may think the odds are on your side, but… Mini Saga #62 – Roulette John seemed to have cracked the code for Roulette wheel. He had won every single bet in the last hour. The time had come. This time he placed everything he had and some as a bet. And…lost. Watching this from… Continue reading