Rajesh Setty

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Post Category → Imagine

Mini Saga #54 – The Sequence

posted in Imagine on May 9, 2010 by Rajesh Setty 1 Comment

Sequence or Order of things is very important – both in our personal and professional lives. It is easy to forget the old adage – ” don’t put the cart before the horse.” Here is a (funny) mini saga to illustrate the point. [ Remember that the story is only to make a point. You… Continue reading →

Handling Irrelevance

posted in Imagine on March 18, 2010 by Rajesh Setty 9 Comments

Almost every month one or the other “Yellow Pages” book lands up in front of my door. All these “Yellow Pages” books look the same from outside. I don’t know how they look inside because I have never opened one in the recent past. There was only one time, my son brought one of the… Continue reading →

Mini Saga #53 – Boss

posted in Imagine on March 16, 2010 by Rajesh Setty 0 Comment

A common pastime for employees is to find faults with what ideas and initiatives of their Bosses. This mini saga takes a look at this from another angle. Boss Charan was an expert in criticizing the ideas of his Boss. He was very proud of his ability to detect flaws in every initiative. One day,… Continue reading →

CEREBRATE – A Real Mindshare Experience

posted in General, Imagine on March 9, 2010 by Rajesh Setty 6 Comments

How long do you think it will take for 22 people to introduce themselves? How about just over 2 days? This was (almost) what happened at the CEREBRATE2010 event late last month (detailed write-up on Cerebrate blog here) CEREBRATE is the brain child of Kiruba Shankar and it follows an Unconference format. I was so… Continue reading →

Don't want to miss a meal in the airplane?

posted in General, Imagine on March 8, 2010 by Rajesh Setty 0 Comment

If you can’t sleep on a long plane ride, you have a problem – it can get boring. If you can sleep very well on a long plane ride, you have another problem – like missing your meals. I belong to the second category. So, when I don’t want to miss a meal or tea,… Continue reading →

Mini Saga #52 – Purpose

posted in Imagine on March 5, 2010 by Rajesh Setty 0 Comment

I spent a few days last week with my friend Kiruba Shankar and his family. We talked a lot over these few days. Right next to Kiruba’s home, I saw hundreds of nursery plants and Kiruba told me a real-life story related to this nursery plants. That story touched my heart and inspired me to… Continue reading →

Call in the Next Ten Minutes…

posted in General, Imagine on February 17, 2010 by Rajesh Setty 0 Comment

You’ve probably seen those thirty-minute, late-night television infomercials that tell you a story about a product in all its glory. After about twenty minutes into the commercial, you have been repeatedly told that your life is incomplete without this latest gizmo. You’ve heard others enthusiastically state how the item changed their lives and brought them… Continue reading →

Behind the Scenes of the "Power of Scale"

posted in General, Imagine, Life on February 1, 2010 by Rajesh Setty 0 Comment

I had an opportunity to see the work-in-progress for an awesome project (featured above) by EDF called “The Power of Scale.” The outcome of the project was a 90-second video. The video is about something that we should all be concerned about – energy and what we can do about it to save OUR world…. Continue reading →

Why Seth Godin's new book "LINCHPIN" is BRILLIANT and SCARY

posted in Imagine, Life on January 26, 2010 by Rajesh Setty 0 Comment

Seth Godin is one of my heroes and my work is hugely influenced by his work. I couldn’t wait to read his new book “LINCHPIN.” ( It was an honor to see my photo in the inside cover) I thought I will finish reading this book on the same day that I got my hands… Continue reading →

When you are not working…

posted in Imagine on January 24, 2010 by Rajesh Setty 10 Comments

Photo Courtesy: Brunkfordbraun on Flickr When you are not working, are your assets working? A simple way to get leverage in your life is to have your assets working when you are not working. For example, writing a “good” blog will serve as an asset. Engaging on Twitter with a “good strategy” can also serve… Continue reading →

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