My friends AnnaMaria Turano and John Rosen are releasing their book “Stopwatch Marketing” this week. I read the early version last month. A quick introduction to the book is here: Sometimes shopping takes minutes, but is still too long; sometimes shopping takes months, and the shopper is sad to see it end. In Stopwatch Marketing,… Continue reading
Post Category → General
Pick Me Up – 24 hour book project
Jourdon Soh from Pick Me Up sent a note about their project – creating a book in 24 hours flat. While I haven’t read the book to endorse it, I was fascinated by the project. 42 people getting together to create a book – from start to finish – in 24 hours. From what I… Continue reading
If it's not helping, it may be hurting you…
Here is a partial list: If the books you are reading are not be helping you, they may be hurting you. If your philosophy towards life is not helping you, it may be hurting you. If your current thinking is not helping you, it may be hurting you. If the company you are employed with… Continue reading
Questionable reasons to become an entrepreneur #10 – I have a lot of business connections
There is a slight (but significant) difference between a. you having a lot of business connections AND b. your company having a lot of business connections and you are just representing the company In the second case, people talk to you because you represent THAT company. However, if you leave your current position and go… Continue reading
Questionable reasons to become an entrepreneur #9 – I have inside information
You are reasonably well-connected in the industry and every now and then you get to hear some “inside” information. Most of the time, you don’t think about it much and get along with your life. Last time though, when THAT inside information becomes public, it becomes a really BIG thing. You think about it and… Continue reading
Questionable reasons to become an entrepreneur #8 – Everyone loves me
You are the star of any party or get together and people really love you. You are the life of any group. You are popular among all class of friends and you are comfortable with that attention. Some of your friends have suggested to you that you are not taking “full advantage” of the popularity… Continue reading
Adi Godrej and the re-incarnation question
I was reading an interview of Adi Godrej in the Indian Express North American Edition. Adi Godrej, the Industrialist, is one of the business icons in India. One of the questions and the response particularly caught my attention. Here it is: Nadine: If you were to be re-incarnated, What would you like to be? Adi… Continue reading
Questionable reasons to become an entrepreneur #7 – My company makes all the money from my efforts
You have been told time and again that you are VERY important to your organization. You have received awards for your service and every year you get a raise way higher than your peers. So the company actually backs you by words and deeds. You are happy with all the attention you are getting and… Continue reading
Questionable reasons to become an entrepreneur #6 – My friends and I want to create something together
The scenario here is simple. You are a “bit” frustrated about your job and the future that it holds. You start talking to some of your friends and believe it or not, they are a “bit” frustrated about the same thing too. With these discussions, soon the frustration among all of you increases gradually as… Continue reading
Questionable reasons to become an entrepreneur #5 – I have a project from my current employer
Imagine a scenario. You work for a large company managing the vendor relationship for a project that your company has outsourced. You are happy with the performance of the vendor. Over the years not only have you learn the business side of things, you have also learnt a lot of things about executing on projects… Continue reading