I traveled on Southwest Airlines this morning from San Jose to Seattle. I love Southwest Airlines for one reason – they set a low expectation but exceed it most of the time.
I was reading their airline magazine called “Spirit”. There was a short article on blogging on Page #46. Here is what it said:
“Every second, 17 blog postings appear on the web. The most popular blogging languages are Japanese(37 percent), English(36 percent) and Chinese(8 percent), according to Technorati, a blog that tracks blogs. Starting a blog is a snap. You don’t need to be technology wiz. You don’t even need to have anything important to say. Just go to any number of free sites like Blog.com or Blogger.com, follow the directions, and presto-you’re a blogger”
Apart from mis-representing Technorati as a blog, the article says “You don’t even need to have anything important to say” in a blog.
One more way to encourage users to keep the signal-to-noise ratio low 🙁