No, there is no mistake and I did not mean ROI. ROII is a new term that I coined. It stands for “Return on Investment for an Interaction”.

Let me explain –

Life if full of interactions. We interact with people when we meet
them, when we talk on phone, when we exchange emails or for that
matter, I am interacting with you when you are reading this blog entry.
Every interaction has a cost for both parties participating in the
interaction. If you focus on ensuring that the other party has the
highest ROII (return on investment for an interaction with you), you
win big time.

What if you decided that for the rest of your life you will ensure a
high ROII for anyone that participates in an interaction with you.
Wouldn’t that make you special?

Update: I got two
emails asking for examples. Well, let me pick the easiest example –
blogs – the fastest way of interacting with people.  I want to
dedicate this post to a few people whose blogs have provided the
highest ROII for me in the past few months (in no particular order)
* Seth Godin
* Brad Feld
* Robert Scoble
* Worthwhile Magazine
* TP Wire Service