Photo Credit: JohnW on Flickr

Seems simple but it’s not.

We make assessments based on what we see. What is visible and what our senses can make out influences our thinking all the time.

Today, more than ever people are sharing information via one ore more social networks. This may give the feeling that what is shared is everything. This may be true in some cases but in most cases what you see is the tip of the iceberg. It is hard for someone to share everything that they would share with a close friend. It is not required either.

Think about someone that you met over a social network. You knew a lot about the person via your interactions within the social network. As you built a relationship with the person, you will notice that you learned a LOT more about the person. What you saw in the social network was the “tip of the iceberg” and what you will discover when you build relationship is the “iceberg.”

Being “very” active on the social networks should not be an excuse to shy away from building close relationships. You still need to carve out the time necessary to build the next level of relationships.

The tip of the iceberg is just that – tip of the iceberg. The iceberg is WAY bigger than the “tip of the iceberg.”